Adidas becomes a muscleman: These are Europe's most valuable and strongest brands

Adidas is apparently doing a lot of things right

For years, Brand Finance has published global and regional rankings of the most valuable and strongest brands across a wide range of industries. Now, the British brand valuation specialist has presented a major special analysis of European brands. Adidas makes the biggest leap – not primarily in brand value, but in brand strength.

At first glance at the ranking of the most valuable European brands, one will not notice any earth-shattering changes.