Bitkom survey: Fewer and fewer German companies use and advertise on X

Elon Musk's escapades have become a burden for his companies

Elon Musk continues to make headlines with his planned founding of a political party and his falling out with Donald Trump. He's not doing his companies any favors. According to a recent survey, more than half of German companies using X have reduced or completely ceased their activities there.

According to the survey by the digital association Bitkom among around 600 companies that use the platform, 58 percent have reduced their activities on X