Modern Meadow's INNOVERA material offers style and protection for Bellroy's new tech cases and accessories

Nutley, NJ (ots/PRNewswire) - Bellroy launches the first products with INNOVERA in September, offering consumers an additional choice of sustainable baby carriers. Modern Meadow (https://edge.prnewswire.com/c/link/?t=0&l=de&o=4503392-1&h=514306683&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4503392-1%26h%3D3737805953%26u%3Dhttps%253A%252F%252Fmodernmeadow.com%252F%26a%3DModern%2BMeadow&a=Modern+Meadow), a leader in Bio-Design, announced today that Bellroy, a global carrying bag brand from Australia, has selected its next-generation transformative material INNOVERA for a new range of select tech bags and accessories (https://edge.prnewswire.com/c/link/?t=0&l=de&o=4503392-1&h=3751231398&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4503392-1%26h%3D4018837087%26u%3Dhttps%253A%252F%252Fbellroy.com%252Finnovera%26a%3Dtech%2Bcases%2Band%2Baccessories&a=Tech+Bags+and+Accessories) to provide consumers with an animal-free option that mimics the look, feel, and smell of traditional leather. During the product launch on September 10, Bellroy will offer phone cases for the iPhone 17, MagSafe-compatible wallets, and pod jackets (protective cases) for the new AirPods, all made with INNOVERA. On September 16, Bellroy will launch an INNOVERA collection featuring some of Bellroy's best-selling small leather goods, including key and passport cases and a wallet. "We've partnered with Bellroy to help them bring environmentally sustainable products powered by INNOVERA to market," said David Williamson, PhD, Managing Director of Modern Meadow. "With our shared commitment to creating high-performance, aesthetically beautiful products that minimize our impact on the planet, we both continue to meet growing consumer demand for responsibility and transparency without compromising on quality. INNOVERA offers the perfect balance between science, sustainability, and luxury—an experience that creates ideal materials for designers and brands to bring their ideas to life and connect them with consumers." INNOVERA is made from plant-based proteins, biopolymers, and recycled rubber, and is composed of over 80% renewable carbon. It integrates with industry-standard manufacturing processes and is offered in a variety of colors, textures, and finishes. The material is also lightweight and twice as strong as traditional leather.

Through Modern Meadow's new online store, designers and brands can now purchase INNOVERA samples to explore how they can collaborate with Modern Meadow and its tannery partners to develop custom materials. In this case, Bellroy has selected Heller-Leder as an INNOVERA supplier for its products, demonstrating how collaboration between INNOVERA, brand, and tannery can meet the design and sustainability needs of the automotive, footwear, fashion, and interiors industries.

"At Bellroy, we select our materials based on a balance of functionality, durability, and ageing resistance," says Arya Ghavifekr, Bellroy's Head of Production. "INNOVERA brings new meaning to the longevity of cases and accessories in the tech space. It's tough, protective, highly wear-resistant, and ages like real leather. We're confident our customers will appreciate INNOVERA's innovative nature." "By partnering with Modern Meadow, we've found a solutions provider that aligns with our approach to sustainability and leveraging businesses for good, to create products that last and have a positive impact on the planet," said Andy Fallshaw, Bellroy Co-Founder. Visit bellroy.com/innovera (https://edge.prnewswire.com/c/link/?t=0&l=de&o=4503392-1&h=3805658780&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4503392-1%26h%3D1133083685%26u%3Dhttps%253A%252F%252Fbellroy.com%252Finnovera%26a%3Dbellroy.com%252Finnovera&a=bellroy.com%2Finnovera) to learn more about the new products. About Modern Meadow & INNOVERAIN NOVERA is a novel material made from plant-based proteins, biopolymers, and recycled rubber, resulting in more than Composed of 80% renewable carbon, INNOVERA is completely animal-free and engineered to mimic the look and feel of the collagen found in leather. Developed by the bio-design firm Modern Meadow (Nutley, New Jersey, USA), INNOVERA is redefining possibilities in the automotive, footwear, furniture, and fashion accessories sectors by creating high-performance products with a lower environmental impact. Versatile, functional, instantly scalable, and adaptable to any process, INNOVERA flows seamlessly into creativity: a material that harmonizes perfectly with the heritage of tanneries and brands without compromising on quality or performance. For more information, please visit innovera-world.com or follow the company on Instagram and LinkedIn. Modern Meadow Media Contact Jordan Vines +1 (540) 629-3137 [email protected] Logo - https://mma.prnewswire.com/media/2011096/MODERN_MEADOW_LOGO_BLACK_PNG_Logo.jpg (https://edge.prnewswire.com/c/link/?t=0&l=de&o=4503392-1&h=1964377198&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4503392-1%26h%3D204790131%26u%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F2011096%252FM ORN_MEADOW_LOGO_BLACK_PNG_Logo.jpg%26a%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F2011096%252FMODERN_MEADOW _LOGO_BLACK_PNG_Logo.jpg&a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2011096%2FMODERN_MEADOW_LOGO_BLACK_PNG_Logo.jpg)View Original content: https://www.prnewswire.com/de/pressemitteilungen/modern-meadow's-innovera-material-offers-style-and-protection-for-bellroy's-new-tech-cases-and-accessories-302550915.html Original content from: Modern Meadow, transmitted by news aktuell Original report: https://www.presseportal.de/pm/176901/6114563