Gucci Cruise 2026: 90s-style pumps, chubby coats, and a new It-bag
Gucci Cruise 2026: Past and future collide at this show in Florence.
Gucci presents its Cruise 2026 collection with a show (which continues on the city streets) that marks a symbolic return to the House's roots: The fashion house chose to unveil the new collection in Florence, the birthplace of founder Guccio Gucci, at the historic Palazzo Settimanni, home of the Gucci archives . This gesture is not only a tribute to the past but also a style statement with an eye to the future: a quiet reinterpretation of the House's DNA, embodied by pieces that recall the history of "GG."
During the parade through the streets of Florence
During the parade through the streets of Florence
Palazzo Settimanni is located in the heart of the Oltrarno, a district renowned for its artisanal expertise. The 15th-century building was acquired by Gucci in 1953. Over the years, it has housed workshops, showrooms, and, since 2021, the Gucci Archive, which houses the brand's most important creations. The choice of this location for the 2026 Cruise show is a return to the roots and a tribute to the House's history and identity.
Julia Garner and Paul Mescal at the Gucci Cruise 2026 show
Yesterday's fashion show was not just a fashion event, but a moment that reaffirms the deep bond between Gucci and Florence , celebrating a story that began over a century ago and looking toward a future of continuous evolution.
The collection offered a visual journey through time with a homage to Florence's cultural heritage. Bold, playful, and a little cheeky, it harks back to the spirit of the Bling Ring. The 70s were particularly prominent – with oversized tortoiseshell aviator sunglasses, colorful chubby coats, and glamorous boudoir-style caftans enhanced with glitter details and sheer tights.
The 1980s ushered in the emergence of the typically striking silhouettes and broad shoulders, which here appear more fluid thanks to light, masculine fabrics and are combined with pencil skirts . These looks embody strength and individuality – for those who want to assert themselves stylishly in today's society.
The 90s and early 2000s are characterized by, among other things, the return of logo belts and minimalist pointed-toe pumps, a fashion legacy of the Tom Ford era.
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