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Influencer Valeria Marquez, 23, Fatally Shot During TikTok Livestream

Influencer Valeria Marquez, 23, Fatally Shot During TikTok Livestream
By Will Reid May 15, 2025 2:09 AMTags
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A content creator’s life has ended in unfathomable tragedy.

Beauty influencer Valeria Marquez died May 13 after a man entered her Jalisco, Mexico, beauty salon and fatally shot her, according to a report from the local attorney general’s office, via translation. She was 23.

The attack occurred while Marquez was conducting a livestream on TikTok inside her Blossom Beauty Lounge, the attorney general’s office said. Video of the deadly incident subsequently circulated on various platforms, in which she seemed to clutch her abdomen before her body went limp.

The shooting took place at approximately 6:30 p.m. local time, per the attorney general’s preliminary report. First responders arrived at the scene after a 911 call was placed, though paramedics confirmed Marquez no longer had vital signs upon their arrival.

At the time the report was published, officials were on the scene gathering evidence and speaking with witnesses in order to determine the details of the attack and identify Marquez’s assailant. The report also noted the incident was being treated as a femicide, which is the killing of a woman or girl for reasons based on their gender.

A forensic team is set to transport Marquez’s body to their facilities to conduct an autopsy and have her remains identified by her next of kin.

Instagram/Valeria Marquez

In the days before her death, Marquez, whose online audience includes over 173,000 Instagram followers and 128,000 TikTok followers, posted a series of modeling photos and selfies. Many of her fans left comments on her posts to pay their final respects in the wake of her passing.

“She was very beautiful,” one user wrote via Spanish translation. “I hope justice is served, she didn't deserve that ending.”

Another user commented via Spanish translation that “no one deserves to die that way,” adding, “May this beautiful young woman rest in peace.”

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