The top 20 jewelry brands 2025

Top 20 Jewelry Brands 2025: Jewelry is personal, individual, and versatile – here are the favorites of the VOGUE editorial team

Discovering new things, encountering tried-and-true pieces in a new design, not searching, but finding—there are countless reasons to be passionate about jewelry . We don't want to limit ourselves to the most expensive or exclusive brands; we also want to showcase designers who are just starting out and those who are creating interesting and unique pieces. From colorful creations like Bea Bongiasca and Sterling King to new trend pieces from Cartier and simply beautiful diamond pieces—here you'll find our top 20 jewelry brands.

5 favorite jewelry brands in the VOGUE overview

Pandora is one of the world's most recognized jewelry brands, synonymous with charming, customizable pieces. Particularly popular are its iconic bracelets with interchangeable charms that add a unique touch to any look. Pandora combines timeless design with high-quality materials like sterling silver and gold-plated metal, making it the ideal choice for fashion-conscious women.

Melissa Joy Manning has created a socially responsible jewelry brand with unique, modern designs. The line features multiple collections, including one-of-a-kind pieces, signature designs, and non-traditional wedding jewelry. Her work is available in over 300 stores worldwide. She also advocates for sustainable manufacturing processes through her chairship of the CFDA Sustainability Committee and as an advisory board member of Lexus/CFDA Fashion Positive and Nest.

VRAI is a highly respected jewelry brand specializing in sustainable, ethically sourced diamonds and eco-friendly manufacturing practices. Its commitment to transparency and ethics in the jewelry industry has made VRAI a pioneer in responsible luxury jewelry. The coveted brand offers a wide range of timeless designs, from engagement rings to everyday wear, combining world-class craftsmanship with a strong focus on sustainability.

We were particularly impressed by the collaboration between the sought-after brand and Noëlla Coursaris Musunka – model, philanthropist and founder of the Malaika project.

The partnership began with VRAI funding a well in the Kalebuka community, near the Malaika School in the Democratic Republic of Congo. Thanks to this initiative, VRAI now provides drinking water to 1,500 villagers who were previously forced to leave their neighborhood due to excessive water pollution from agricultural and domestic waste dumped into the community's local river. VRAI is also introducing Aura Solitaire bracelets, inspired by the drawings of the girls at Malaika School, with a portion of the proceeds donated to Malaika.

Marie Cabirou is the founder and creative director of Marie Mas. After working at Florence Croisier, Shourouk, and Christian Dior Couture under Raf Simons , Marie decided to launch her own jewelry line. Fascinated by movement, each of her unique pieces reveals a living object with soul. Her jewelry is made from recycled gold to conserve natural resources.

Born in London and raised in Sydney, Sophie Keegan traveled extensively as a child, inheriting her love of art, architecture, and design. In 2016, she launched her eponymous label, creating sophisticated jewelry crafted with exceptional traditional craftsmanship . All diamonds in her jewelry are ethically sourced, and her suppliers are members of the Responsible Jewellery Council.

The Cartier jewelry house was born in 1847 and has always stood for innovation and craftsmanship. Cultural influences, a spirit of discovery, and an openness to new things create modern innovations and a passion for collecting . With the new "Grain de Café" collection, the Maison has achieved a true coup. A world of contrasts collides – too much or not enough? Classic or extravagant? Decide for yourself; fortunately, there's something for everyone!

Swarovski is one of the world's leading jewelry brands and has been captivating audiences with its unique crystal craftsmanship for over 125 years. The brand stands for glamorous designs, the highest precision, and modern style. Whether a delicate everyday look or a striking statement piece, Swarovski jewelry adds a certain sparkle to every outfit and has become an integral part of the international fashion world.

Pomellato is one of the top 20 jewelry brands, combining Italian craftsmanship with modern design. Founded in Milan, the brand stands for colorful gemstones, organic shapes, and confident elegance. Pomellato stands out with its unconventional creations and is aimed at women who want to express a sense of style and individuality – luxurious, but never over the top.

Sterling King is a graduate of Parsons School of Design and draws on her unique background as a ballet dancer. This combination drives her keen attention to form and feel. Her jewelry combines idiosyncratic shapes with unusual textures, inspired by fine art and organic elements. Since launching her eponymous label, she has become a favorite of numerous celebrities and style icons, including Lady Gaga , Kylie Jenner, and Cardi B. She was also honored with the 2020 Design Entrepreneurs Award.

Murat Bugdaycay and Beth Hutchens are the two names behind the jewelry brand FoundRae, founded in 2015. Each piece is based on a lexicon of symbols from different cultures and eras. Individuality and values ​​– even beyond those of gold – are celebrated and brought into focus. Beth Hutchens has received prestigious awards in the jewelry industry and is a member of the Council of Fashion Designers of America (CFDA) , among others.

Bea Bongiasca was born in Milan in 1990 and studied jewelry at Central Saint Martins in London, graduating with honors. In the same year, she decided to go it alone and founded her own brand. She is inspired by her great passion for pop culture , contemporary art, and design, which she combines with her love of all things colorful. This results in these young, colorful, and joy-inducing pieces. Each one—at once playful and intricate—functions as a miniature fantasy world into which the wearer can immerse themselves and escape from reality. Bea Bongiasca has received numerous awards, including Forbes 30 under 30 and the DeBeers Group's 10/Ten Project.

The Danish jewelry designer trained as a goldsmith and studied at the renowned Royal College of Art in London before returning to her homeland in 2011 and launching her own label. From the very beginning, she enjoyed a large following, so it's no surprise that renowned houses like Dover Street Market and Net-a-Porter have become fans and stock her jewelry. "I want each piece to tell its own story. I hope that the jewelry I create will be passed down through the generations to come," says Sophie Bille Brahe.

Maria Sole Ferragamo is the face of the jewelry label SO-LE Studio, which she founded in London. The focus is on reusing leftover materials, bringing them to life in special pieces of jewelry. The jewelry stands for lightness, durability, and versatility. Fans of the brand can look forward to a new collection twice a year.

The house was founded by Costantino Repossi in Turin, Italy, in 1957. Three generations of Italian designers have since taken turns passing on the house's expertise. Eventually, the founder's son, Alberto Repossi, settled in Place Vendôme in Paris. In 2007, his daughter, Gaia Repossi , was appointed artistic director of the house at the age of just 21, bringing her avant-garde spirit to bear on innovative and creative visions and designs.

Brent Neale Winston is a New York City-based designer whose love of jewelry began when her mother took her to gem shows near her hometown of Baltimore. After graduating from Johns Hopkins University, Winston was accepted to the Fashion Institute of Technology, where she earned an Associates' Degree in Jewelry Design. After eight years as Jewelry Director at Kara Ross, she decided to launch her own label.

The Danish jewelry house Ole Lynggaard Copenhagen was founded in 1963 under the leadership of Ole Lynggaard. His daughter Charlotte is now the creative director and designer of the company, which has always been a family business. The nature-inspired jewelry enchants many fans and represents the expression of joie de vivre. Materials such as gold, sterling silver, diamonds, and gemstones are skillfully combined to create unique designs that transform into new shapes and sizes with removable parts and pendants.

The jewelry brand Khiry was founded in 2016 by Jameel Mohammed. The African diaspora is at the heart of the design, embodied in the jewelry through the use of high-quality materials such as vermeil, quartz, and onyx. The former political science student has set his sights on founding a major fashion company.

"I constantly refine and evolve so that the jewelry becomes a part of a woman's individuality and an expression of who she is. I strive for the pieces to move, flow, and breathe with the body ." Mizuki Goltz

Jia-Jia Zhu grew up between Shanghai and California. From an early age, she was captivated by the culture of urban life and the treasures of nature. Her passion for art and commerce later brought her to New York, where she studied art history and economics and pursued a career in the fashion industry. Her work as a jewelry buyer at Bergdorf Goodman allowed her to delve deeply into the world of gemstones and learn how to build a jewelry business from scratch. With the launch of her own label in 2017, she realized her dream of working with crystals that hold their own scientific and metaphysical significance.

Yvonne Léon's love of jewelry was instilled in her from birth. Growing up in a family of jewelers surrounded by dazzling objects, Yvonne particularly enjoys vintage pieces . Reinterpretations of classics, found at flea markets or her grandmother's old pieces, are given a modern look. She takes the liberty of breaking the rules without neglecting history and tradition. Her jewelry represents joy, the precious, and the unexpected.