Brocha: the new platform that connects artists with their community and was created by a Colombian woman

At a time when technology is searching for human meaning and art is demanding new spaces, Brocha is born, an independent platform that transforms the relationship between creators and audiences. Led by Colombian artist Sara Alarcón, it proposes a new way of making, experiencing, and protecting art in Latin America.

The launch of this tool coincides with a recognition that reaffirms her vision: Sara was the only artist honored at the "Women Who Shine" event at Ruta N's TechFem, a space dedicated to highlighting women who are changing the world through science, innovation, and technology . With this, her leadership demonstrates that creativity can be a driving force for development, social impact, and cultural transformation.

“I was recognized as one of the Women Who Shine… but what left the biggest mark on me wasn't the recognition. It was the experience of sharing space with extraordinary women who are transforming the world. Sharing a new way of creating, uniting art and technology, using blockchain as our ally and decentralizing the art business,” said Sara Alarcón.

Brocha, which stands for Beautiful Rebellious Order of Champions for Higher Art , is neither a gallery nor a social network. It's a creative ecosystem where artists can certify their works on blockchain, a distributed ledger technology that stores information in cryptographically protected blocks, receive automatic royalties for each resale, and connect directly with their audiences through immersive experiences, fair digital trade, and community events that decentralize art.

“Brocha shows that art doesn't have to wait to be validated by a gallery to have value. Art moves, is felt, and transforms. And now, it's also protected and shared with the tools of the future,” says Sara Alarcón.

Exhibitions on this platform become living experiences: artists can display, sell, and share their works in community spaces and on their own digital platforms. There are no dedicated curators or viral campaigns . Art lives in plazas, cafes, and neighborhoods, and is also protected by unique digital certificates that guarantee authorship and provenance.

Additionally, the platform offers educational tools, subscriptions, virtual classes, and exclusive content that allows artists to build their own community, without relying on social media algorithms or intermediary recognition.

This is done with backed certificates of authenticity, allowing the provenance of each work to be verified in a transparent and secure manner. Thanks to smart contracts, the artist automatically receives a percentage of each sale, guaranteeing sustainable long-term income and allowing them to earn a decent living from their work.