Kion, the first AI-generated idol who already has multi-million dollar contracts: this is K-pop's digital promise.

Artificial intelligence platform Higgsfield has taken a step forward with the creation of Kion , a fully AI-generated K-pop artist. Within a short time of her unveiling, the new "digital idol" has garnered the attention of the music industry and, according to the platform, already has "multi-million-dollar deals" in the works.

On August 25, 2025, Higgsfield officially unveiled Kion through a statement on his social media.

The platform excitedly announced the creation of Higgsfield Records, the first AI-powered record label , highlighting Kion as its first artist. "Introducing Higgsfield Records, the first AI-powered record label, featuring our first AI idol: Kion," they wrote on X.

The platform added: "Our first AI idol created by Higgsfield Records! The debut where the stage doesn't need a stage. From festivals and dances to entirely new digital worlds. Kion's appearance and performances will take you anywhere."

Despite social media rumors that Kion had already signed a multi-million dollar contract worth $50 million, Higgsfield only confirmed that there were "multi-million dollar contracts already in the works," without providing exact details on the amounts.

Kion isn't just a digital face: the AI ​​behind her allows her to sing and interact in multiple languages, allowing Kion to perform on digital stages and participate in immersive experiences.

This new K-pop icon isn't confined to physical stages; the platform emphasizes that its creation can take fans to "entirely new digital worlds."

The release of Kion has been described as a watershed in the music industry. According to the label, "this release marks the beginning of a new era in music."

The platform even invites users to be part of this change: "You can become the next global idol with us. It's easy. No talent required," they stated in a post.

The release of Kion opens a new discussion about the future of digital music and the role of artificial intelligence in idol creation. While technological advances in this field are undeniable, the industry will have to confront questions about the value of human talent versus machines, as well as the ethical limits of creating virtual figures that can replace real artists.

The Nation (Argentina) / GDA

*This content was rewritten with the assistance of artificial intelligence, based on information from La Nación, and reviewed by a journalist and an editor.