New products at D1: household tools starting at $5,900
The company seeks to offer its customers practical options. Photo: The company seeks to offer its customers practical options.
The D1 retail chain announced this week the launch of a new line of household products, focusing on basic maintenance tools and utensils.
With this initiative, the company seeks to offer its customers practical and affordable options for minor repairs , decorating projects, or DIY tasks at home.
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The new products are now available at retail outlets across the country, with prices starting at $5,900.
The new products are now available. Photo: D1 Stores
D1 continues to diversify its offering beyond food and staples. This time, it's focusing on the tools category, a segment that has gained relevance among consumers looking for functional solutions without having to resort to specialized hardware stores or make large investments.
The proposal is designed for both those who enjoy do-it-yourself tasks and for homes that need to be prepared for everyday unexpected events, such as hanging pictures, tightening screws, painting walls, or assembling furniture.
Price accessibility is one of the key features of this new offering , making it easier for more people to purchase a basic kit without affecting their budget.
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Content creator 'elmandelosdescuentos,' known for reviewing promotions in stores across the country, visited one of D1's locations and shared the new season's most notable products . Among them are:
- 15-in-1 Multi-Tool Hammer: Includes various built-in functions and is valued at $34,900.
- Cordless drill driver: ideal for tasks requiring greater precision, priced at $99,900.
- Two-tier ladder: Designed for moderate height tasks, available for $99,900.
- 47-piece tool kit: one of the most complete options, for $59,900.
- Set of two screwdrivers: available for $5,900.
- Solar flashlight with power bank function : useful in emergencies, for $30,000.
- Set of three brushes in different sizes : for $9,900.
- Screwdriver with 15 interchangeable heads: for $19,900.
In addition, some stores continue to offer kitchen and baking items from previous seasons, including molds, whisks, and utensils for preparing homemade desserts , in line with the goal of making multiple household tasks easier.
D1's foray into the tools category is part of a broader diversification strategy the company has been developing in recent years.
While its market presence was initially consolidated with essential products, its portfolio now encompasses small appliances, kitchen items, technology, and now household tools.
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This type of initiative also responds to the growing demand for affordable products that allow consumers to handle small household tasks themselves, avoiding additional expenses for technical or specialized services.
*This content was written with the assistance of artificial intelligence, based on publicly available information released to media outlets. It was also reviewed by a journalist and an editor.
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