63% of Spanish companies plan to increase their investment in Latin America by 2025.

63% of Spanish companies plan to increase their investments in Latin America in 2025 , reflecting the continued attractiveness of this market as a destination for Spanish investment.

This percentage drops to 50% for SMEs . The majority of new investments will be channeled through organic growth (60%), and more than a third of companies (37%) also indicate they are open to acquisitions in Latin America.

These are some of the conclusions of the 2025 Spanish Investment in Latin America Report, prepared by IE University in collaboration with Auxadi, Iberia, and the Forum of Renowned Spanish Brands, which was presented this Tuesday at Casa de América .

This latest edition highlights that 64% of Spanish companies expect their revenue in the region to increase over the next three years. Furthermore, 39% of large companies and 28% of SMEs believe their business volume in Latin America will surpass that of Spain within that timeframe.

" Spanish companies continue to focus on Latin America as one of their main markets despite global instability and trade tensions. Along with the European Union, America is the region where they expect the greatest growth in revenue over the next three years," highlighted Juan Carlos Martinez Lázaro, director of the report and economist at IE University.

The report was presented at Casa de América, at a conference also attended by León de la Torre Krais, director of Casa de América; Andrés Meoli, director of Corporate Business Development at IE University; Victor Salamanca, CEO of Auxadi; and Marina Colunga, Iberia's commercial director for Latin America.

Spanish business leaders' perceptions of the economic situation facing Ibero-American economies are in line with those recorded in 2024, according to the study's authors, with the exception of Argentina . The southern country has improved its image as an investment destination, and experts predict it will lead economic growth in 2025 .

After Argentina, the companies participating in the report highlight Uruguay, the Dominican Republic, Costa Rica, and Chile as the economies with the best prospects for this year. In Mexico and Brazil, the two largest economies in the region, economic performance is expected to be more moderate.

For Marina Colunga, Iberia's Commercial Director for Latin America, Latin America is "a region that offers a wealth of opportunities ."

"Iberia is a prime example of this: we will maintain our commitment and increase our capacity to build bridges on both sides of the Atlantic, which will help us continue fulfilling our goal of generating prosperity in the countries where we operate. Our routes to Latin America create more than 156,000 direct, indirect, and induced jobs and contribute more than €2.3 billion to GDP ," he explained.

For his part, Auxadi CEO Víctor Salamanca noted that the Ibero-American region has always represented opportunities for companies, but also significant challenges.

Despite trade tensions and the geopolitical situation, Latin America remains, along with the European Union, a key market for Spanish companies . Around 70% of Spanish companies believe the economic situation in the region will be similar to that of 2024, and 26% consider it "good" or "very good," according to the report.

Among the risks facing companies in the region, political instability and the exchange rate stand out once again this year as the variables most likely to affect business investment. To a lesser extent, 20% of Spanish companies consider competition from Chinese companies.

Regarding strengths, Spanish companies highlight the attractiveness of the region's domestic markets (mainly Brazil, Mexico, and Chile) and the skilled workforce (a parameter in which Mexico, Chile, and Colombia stand out) as the main competitive advantages that Latin America offers to investors.