The honeymoon, tailor-made

Carla Tarrés always wanted to be an entrepreneur, and after her honeymoon, she decided to take the plunge by launching an online travel agency.

"While planning my honeymoon, several problems arose, and I thought the market needed to solve them. If I'd faced them, many couples had too," the entrepreneur says.

The startup aims to raise over €1 million to accelerate growth in Spain and abroad.

Hanaley was founded in 2020 and has since organized more than 1,200 experiences. Forty percent are honeymoons, and the rest are trips for families and couples. The service is premium: the average budget per trip is between €10,000 and €12,000, and it's aimed at countries like Japan, Sri Lanka, the Maldives, and Tanzania. "We differentiate ourselves from other online agencies because we offer personalized trips, not packages," adds Tarrés.

The entrepreneur comments that the growth wouldn't be possible without a strong commitment to online marketing, especially the platform's positioning on Google and Instagram. "Before founding Hanaley, I was dedicated to digital marketing and was very clear that the brand needed to have a strong presence on social media to succeed. On Instagram, we collaborate with brands to increase our visibility," says Tarrés, who previously worked at the consulting firm Rocket Digital.

The growth would not be explained without its strong commitment to online marketing.

With this approach, the company achieved revenues of €5 million in 2024, 30% more than the previous year, and employed a team of around twenty people. This year, it also aims for significant growth. "We have just opened a market in Mexico to reach customers in the country and throughout Latin America. We not only want to increase our customer base, but we also seek to deseasonalize demand and generate more stable revenue," he comments.

Currently, 90% of its business is located in Spain and 10% in foreign countries, a percentage that Hanaley hopes to increase with its commitment to Latin America and, in the future, other European markets.

To date, the company has financed itself with its own resources. Last year, it was close to making a profit, and this year, it hopes to finally break even. Despite operating at a practically sustainable rate, the company is considering opening up its capital to foreign investors to accelerate growth. "This year, we would like to close a financing round in which we aim to raise approximately €1.2 million," predicts Tarrés.