Alibaba Makes Strategic Pivot: It Will No Longer Be Just an Online Store

Chinese e-commerce giants are fighting a price war and aggressively expanding into "instant retail," which focuses on delivery times of just 30 to 60 minutes , to attract shoppers, Reuters reported.

Alibaba: Reorganization Was a 'Strategic Improvement'

The company said the revamp was a “strategic upgrade” as it transitions from a traditional e-commerce company to a broader consumer-facing platform.

- Going forward, the company will increasingly optimize its business models and organizational structures from a user perspective to create richer, higher-quality consumer experiences - it was reported.

Alibaba invests in artificial intelligence

In March, we reported that Alibaba had unveiled its own AI model . The company assured that the solution was comparable to what OpenAI and DeepSeek had previously presented.

The company declared at the time that it would invest $52.4 billion in the development of its artificial intelligence infrastructure and cloud solutions over the next three years.