Luxury and technology: Xiaomi's new devices rival Apple's
BEIJING (EFE).— Xiaomi yesterday unveiled its first self-designed processor, the Xring O1, a three-nanometer chip that marks its official entry into the competitive semiconductor sector and powers its new high-end devices: the Xiaomi 15S Pro, the Pad 7 Ultra tablet, and the Watch S4 ES Edition watch.
At the event, which coincided with the company's 15th anniversary, Xiaomi founder Lei Jun emphasized that the development of the Xring O1 represents "a technological battle that we cannot avoid if we want to become a great company," after four years of work.
Built on a second-generation 3-nanometer processor, the chip features a ten-core architecture—including two ultra-high-performance 3.97 GHz cores—multithreaded performance that surpasses Apple's latest model, and energy efficiency "very close" to that of the American manufacturer, according to Lei himself.
In graphics tests, the processor achieved superior results with 35% lower power consumption, while maintaining lower temperatures during extended gaming sessions.
“The Xring O1 was not created to compete with Apple, but to demonstrate that we can also reach the top,” said the executive.
"If Xiaomi aspires to become a major high-tech company, then chip manufacturing is a milestone we must conquer," Lei summarized before thousands of people.
The chip debuts in three flagship products: the 15S Pro, a commemorative edition equipped with Leica cameras, a 2K display, and a premium design; the Pad 7 Ultra, a tablet with a 14-inch OLED panel and professional features; and the Watch S4 ES Edition smartwatch, powered by the Xring T1 companion chip, with 4G connectivity and up to nine days of battery life.
Xiaomi took advantage of the event to update its range of smart home appliances with televisions, washing machines, water purifiers, and cell phones, as part of the brand's integrated ecosystem.
The commitment to semiconductors comes at a key moment for the company, which aims to reduce its dependence on external suppliers and move toward technological self-sufficiency.
Also yesterday, the technology company unveiled the YU7, its first electric SUV and second automotive model, with which it seeks to consolidate its entry into the electric vehicle sector just one year after the debut of the SU7 sedan.
The YU7, whose initials evoke the Chinese expression "flying with the wind," is built on the Modena platform and combines aerodynamic design with high-end performance: it accelerates from zero to 100 kilometers per hour in 3.23 seconds, reaches 253 kilometers per hour, and is equipped with the brand's V6S Plus engine, with a maximum power of 690 horsepower.
The standard version features a rear-wheel drive system and a 96.3 kWh LFP battery, giving it a range of 835 kilometers. The all-wheel drive Pro and Max versions offer between 760 and 770 kilometers with batteries of up to 101.7 kWh.
The entire system operates on an 800-volt electrical architecture and supports fast charging up to 5.2C, allowing for 620 kilometers of range in just 15 minutes.
“The YU7 is not just an SUV, it’s a technological statement,” said Lei Jun.
However, in an unusual move for this type of event, Xiaomi did not announce the price during yesterday's presentation.
According to the company, the new SUV is aimed at "users who aren't satisfied with the ordinary" and seeks to combine technology, performance, and luxury in a single vehicle. The design, according to Lei, reflects the brand's visual identity with the proportions of a large SUV.
The interior includes a panoramic screen that projects information onto the windshield, a second rear screen, a panoramic roof, and front seats with massage and zero-gravity function.
All models come with the Xiaomi Pilot assisted driving system (LiDAR, 4D radars, and 11 cameras), an Nvidia Drive platform for processing, and a Snapdragon 8 Gen 3 chip for infotainment.
The chassis combines air suspension and Brembo brakes, while safety is enhanced by a 2,200 MPa steel cage structure.
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