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Over two million guests, the fastest roller coaster, and modern service. This is how technology supports Energylandia.

Over two million guests, the fastest roller coaster, and modern service. This is how technology supports Energylandia.

Energylandia in Zator is the largest facility of its kind in Poland and one of the largest in Europe. It attracts hundreds of thousands of people annually, who can enjoy 133 attractions spread over 74 hectares. The park is divided into zones (including Bajkolandia, the Family Zone, the Extreme Zone, and the Water Park), and its crown jewel is the famous Hyperion – the tallest (77 meters) and fastest (speed: 142 km/h) Mega Coaster in Europe.

Energylandia's success is reflected not only in the impressive number of tickets sold, but also in its carefully designed ecosystem, which includes spectacular roller coasters, professional technical service, well-stocked souvenir and gadget shops, and an extensive and diverse gastronomic offer.

A well-designed system also brings real financial benefits. A comprehensive digital transformation with Comarch contributed to increasing revenues and reducing costs at Energylandia by nearly 40%.

What was the story of the digital transformation at this popular amusement park?

How to manage 1,700 employees?

Before the rides fill with guests, they need to be… oiled. Maintenance is the area that begins work first. Every day before the park opens, service technicians check the proper operation of individual ride components and prepare the machines for customer arrival. Comarch Mobile Service helps them with this , not only saving time but also reducing paperwork. "We perform inspections, prepare the carriages, check the brakes and chassis, and check for wheel play. Thanks to Comarch's tool, we no longer have to print stamps; now we just tick the boxes on the screen, including signing," says Paweł Cymerkiewicz, a ride mechanic at Energylandia .

Energylandia is a vast area with dozens of different attractions. To ensure professional guest care, the facility employs up to 1,700 staff during peak season.

"The Comarch TNA mobile app helps us with this. Employees can easily manage their teams by, for example, delegating staff to specific attractions. Thanks to it, we can see in real time how many employees we have at a given location and whether occupancy requires an increase or decrease in staff," says Ewa Lisko, Junior HR Specialist at Energylandia .

A mascot, a keychain or a magnet?

However, what's most important for Energylandia from a business perspective happens at the ticket counters and online sales points. Ultimately, the success of the facility depends on the number of tickets purchased. Guests can purchase tickets both in-store and online, or through partners. When purchasing a parking ticket online, guests interact with the Comarch ERP software – they enter their car registration number into the system, which then forwards it, allowing the barrier to be automatically opened. The same applies to purchasing park tickets. The result? Over two million visitors per year.

Guests staying at the Park, between having fun on the rollercoasters and rides, can take advantage of the wide range of shops.

"The youngest buy stuffed animals, the older ones sweatshirts and T-shirts, and school trips most often choose magnets and keychains. Employees are assisted in sales by the Comarch POS system. It allows them to check in and record work hours. They can also place orders and make returns at the warehouse," explains Wiktoria Galus, Zone Manager at Energylandia . Energylandia also has its own online store – powered by the Comarch e-Sklep platform – where guests can purchase park tickets, among other things.

For smaller and bigger hunger

And if guests get hungry, they can head to one of the numerous restaurants and food courts located within the park. Their menus include Polish and Italian dishes, ice cream, waffles, and other snacks.

"Order processing is based on the Comarch POS system, and in the case of interactive kiosks where customers can order food themselves, the Comarch webPOS application. After payment, they receive a receipt with a printed QR code that they can scan with their phone and track the order status directly from their smartphone. This data is transmitted to us and displayed on tablets. This greatly simplifies the order fulfillment process," explains Kamil Czajecki, Marketing and IT Specialist at Energylandia .

Comarch is working with Energylandia on further projects that will enable the continued dynamic development of the Park.

A reference video from Energylandia can be seen here:

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