Pedro Fernández confirms the club is abandoning the Betis brand and further pledges his commitment: "The ACB spot belongs to Seville, and it's going to stay there."
At a meeting of business leaders convened by the club at the Cajasol Foundation headquarters, where they were encouraged to join the project by contributing to its funding, the president of the still-existing Betis Baloncesto, Pedro Fernández , confirmed the team's name change for its debut in the ACB, abandoning the green-and-white team's branding as agreed in the sponsorship agreement following the sale of the section in 2024. Furthermore, he appeared as confident as ever about the possibility of making the place won on the court by García de Vitoria's team count in the offices. "I'm a Betis fan at heart, but I understand that the team belongs to Sevilla. And that's what it's going to be called. Behind or in front of Sevilla will come a name ," he specified, referring to a future sponsor that would provide the commercial naming and, therefore, more income for the club's coffers.
From there, the CEO of the Hereda Group structured a speech similar to the one he gave at the City Hall reception following the promotion on June 10. "Sevilla is going to play in the ACB. I said it in Burgos and we won two Cups; I said it in Orense and we ended up going up; and I said it in Seville and I've promoted the team. Now I say I'll win the ACB with Sevilla. I will win it, so don't waste time and put your name next to Sevilla . The name of Hereda Burgos is associated with two European Cups that are in my house," said Fernández, addressing the invited businessmen at an event presented by Pastor Planelles , a man of the house who has held various roles in his many years at the club, including leadership of the lower echelons.
The Verdiblancos' top official was quick to abandon the first-person singular and use the first-person plural. This is what is required when it comes to recruiting partners and alliances to financially bolster a project that has yet to complete its registration process with the ACB and needs to get its act together. "I'm not going to win the Cup. We're all going to win it because, if not, it's impossible. I know how to win . I've won four times. If I didn't know for sure we were going to win it, I wouldn't say it. This year we put on a brutal show and not many people came. We didn't have much support. We also brought wheelchair basketball to the top flight," the president recalled in his speech, emphasizing that " this is a Seville project, and success belongs to the club and the players ."
"Don't worry, I'm not going to score the baskets. Hughes and Benite will score them , a man who won two European Cups against me and who is going to win exactly the same in the ACB alongside four very good guys we've already signed ," he advanced, with his usual demeanor, leaving no one indifferent. His speech is grandiloquent and excessive. He knows this perfectly well, and yet he doesn't mince his words. "In the end, I'll come across as the big mouth, and maybe it won't even appear on Wikipedia, but it has to appear in the club's history. We can win or lose, but we're not going to stay in mediocrity, which horrifies me, " he declared, with the certainty of someone convinced he holds the trump card: "The spot belongs to Seville, and it's going to stay in Seville. I still have the fifteen-day extension. And I like to win in extra time ," he said, alluding to the extra time granted by the ACB to complete the team's registration.
Fernández appealed to the pride of the city of Seville, trying to touch that sensitive nerve: " I know how to win, but we have to do it together because, if not, it's not worth it . I'm here to remind you what you are: Seville is the third city in Spain, it has everything, and it's the world capital of tourism. We have every right and duty to have basketball. We are the capital of Andalusia . Jaén, Málaga, or Granada are not. We came here to be here, in the best league in Europe and the second in the world. We have to position Seville in this position, and the institutions have to help us," he explained.
He offered a very optimistic and, of course, ambitious vision for the future: "We're not coming to São Paulo to watch Tavares play, but rather our centers. I can promise, and I do promise, that we're going to beat Real Madrid, Barcelona, and Joventut, but you have to be with me, or else this is worthless. My only mission is to remind people who they are and demand that they win if they're the best, as I've done this year. With Sevilla's name on the team, you can't just drag yourself along. You have to keep winning, so get excited at the beginning, not at the end . Because basketball is a brutal spectacle. We're going to hire the best... who will help those who are already here," he asserted in his presentation. " Show me the money and fight to get your name out there. It's the best return for any company. There's going to be a spectacle, for sure, it's guaranteed, and we're going to win La Liga," Fernández reiterated. In addition to club officials and business leaders, the event was also attended by the Provincial Deputy for Culture and Citizenship, Casimiro Fernández, and the CEO of Real Betis Balompié, Ramón Alarcón.
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