Recommended Portfolio: Millionaire, but after hard work

A disruptive manual that challenges traditional entrepreneurial paradigms, proposing an agile and pragmatic approach to turning ideas into profitable businesses in record time. Noah Kagan, founder of companies like AppSumo and digital marketing expert, along with writer Tahl Raz, synthesizes decades of experience into an accessible method that prioritizes action over excessive planning.

Of course, it should be noted that Kagan openly shares her past failures, such as her early dismissal from Facebook, and how these events shaped her resilience. She insists that the fear of rejection or failure shouldn't be an obstacle, but rather an indicator that one is on the right path. The book offers concrete techniques for validating ideas and generating revenue quickly; it also cultivates an antifragile mindset, key to navigating the uncertainty of the business world. Her foundation is "do first, perfect later." Kagan argues that many entrepreneurs fall into the trap of searching for the perfect idea or waiting for ideal conditions, which creates paralysis. In contrast, she proposes an iterative cycle: launching proofs of concept with minimal resources, measuring market response, and scaling only what demonstrates traction. This approach, inspired by lean startups but with an accelerated pace, is illustrated with real-life examples, such as how Kagan validated demand for a snack product before investing in inventory, generating thousands of dollars in preliminary sales. The book is rich in low-cost, high-impact marketing strategies. From personalized outreach techniques to the creative use of social media and online communities, the authors demystify the need for large advertising budgets. They highlight, for example, how to leverage platforms like Reddit and Facebook Groups to identify niche audiences and connect directly with potential customers.

These tactics are supported by case studies, including businesses that reached six figures in weeks with organic campaigns. The authors clarify that the methodology requires intensive work and adaptability, far from passive schemes or magic formulas.

'Atmosphere' by Taylor Jenkins Reid. Publisher: Urano

With the space shuttle program as a backdrop, it explores how far we are willing to go to live and love beyond our limits. In the summer of 1980, astrophysics professor Joan Goodwin begins astronaut training at the Johnson Space Center in Houston with an exceptional group of colleagues. As the astronauts prepare for their flights, Joan finds a love and passion she had never imagined, and begins to question everything she thought she knew about her place in the universe. And in December 1984, as the STS-LR9 mission takes place, everything changes in an instant.

'The Viking Footprint' by Laia San José Beltrán. Publisher: Rocaeditorial

The legacy the Vikings have left us is so vast and overwhelming that it's difficult to find anything that has nothing to do with them. This is a work that takes historical outreach to the next level. A new look at the central stories of Norse mythology to explore their cultural impact. The author examines Viking culture and its myths, revealing how they have shaped our thinking and our culture, from Shakespeare and Wagner to Tolkien and George RR Martin. Do you know what Odin, Merlin, and Gandalf have in common?

'Waiting for the Flood' by Dolores Redondo. Publisher: Booket

Between 1968 and 1969, the killer whom the press dubbed John Bible murdered three women in Glasgow. He was never identified, and the case is still ongoing today. In this novel, set in the early 1980s, Scottish police investigator Noah Scott Sherrington manages to track down John Bible, but at the last minute, heart failure prevents him from being arrested.

Despite his fragile health, and against medical advice and the refusal of his superiors to continue pursuing the serial killer, Noah follows a hunch that leads him to Bilbao in 1983, just days before a real flood devastates the city.

'What's Behind Your Emotions?' by Jorge Forero. Publisher: EAN

A book about emotional health. Because what lies behind our emotions is the brain. And when we understand how it works, we can change the way we face life. The author explores how the brain regulates our emotional responses, how diet influences mood, and how the gut microbiota, an increasingly relevant topic in scientific research, relates to our psychological well-being. All from a friendly narrative that puts people at the center. One of the most outstanding chapters is "The C's of Forero," a series of concepts such as coherence, trust, understanding, and conception that allow us to reflect on the congruence between what we feel, think, and do. CÉSAR GIRALDO, Subeditor of Portafolio

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