Traveling in the Age of AI: 7 Trends That Will Change the Traveler Experience in the Coming Years
Technology isn't new to the travel world: the integration of artificial intelligence into the industry has been around for some time, driving innovations such as airport automation, virtual assistants, and advanced navigation tools.
"Artificial intelligence isn't exactly new, it's true, but its capabilities today are infinitely broader, with much more real-world applicability for consumers," warns Felipe Alarcón, commercial director of the Latin American flight search engine Viajala.com.br.
According to a report by IndustryArc, a consumer intelligence firm, the AI market in the travel sector is expected to exceed $1.2 billion by 2026. Key transformations include biometric solutions at airports, which streamline boarding and security checks; intelligent virtual assistants, capable of managing reservation changes and suggesting personalized itineraries; systems that predict demand to optimize prices and availability; and the use of augmented reality in navigation apps, which help travelers navigate unfamiliar cities more accurately.
"Although controversial in many respects, the use of artificial intelligence in the tourism sector is a reality and a practically natural movement in the industry," explains Felipe Alarcón. "The impact will be enormous, both on the labor market and on travel efficiency, enabling more seamless and personalized experiences."
Viajala points out 7 AI-driven changes that will redefine the way we travel in the coming years:
Greater predictability Companies in the sector will be able to better predict demand. AI systems will analyze trends and automatically adjust the availability and prices of tickets and accommodations according to market needs.
Better mobility Navigation tools will continue to evolve thanks to artificial intelligence. Google Maps, for example, already uses augmented reality to improve navigation in unfamiliar environments and offer more accurate predictions about arrival times and traffic conditions.
Greater customization Chatbots and virtual assistants will not only help manage reservations but will also offer personalized itineraries based on each traveler's preferences. "It will be possible to adjust details such as temperature, lighting, or even filling the bathtub in a hotel room remotely, before arriving," says Felipe.
Less human contact The digitalization of tourism is reducing the need for direct interaction in hotels and tours. According to a survey conducted by Oracle in Brazil, for example, 83% of Brazilian travelers want hotels to offer technologies that minimize contact with other people. "Many of these technologies began to be developed during the COVID-19 pandemic as a way to achieve contactless tourism at that time, and the trend points toward greater automation."
More aggressive marketing "For travelers, it will be more appealing to explore a destination through virtual tours, interactive images, or augmented reality, rather than relying solely on information provided by receptionists or travel agencies," the executive says.
More efficient work teams AI-powered automation will allow businesses to operate with fewer employees without compromising efficiency. With chatbots managing inventory, serving customers, and performing more complex tasks, operating costs and the need for labor will be reduced.
Greater control and accountability in conservation areas The use of AI will allow for more efficient surveillance in natural parks, archaeological sites, and protected beaches. "With this in mind, it will be easier to identify and sanction those who do not respect conservation regulations, helping to protect these destinations in the long term," concludes the director of Viajala.
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