Basketball - Champions League. What's behind this popular Élan jersey?

“When we received it this summer, many people internally said, ‘What is this jersey?’ And then, once we put the markings on it, it clicked.” Loïc Michel is not unhappy with his move. The marketing director of Élan Chalon is behind the special red Europe jersey that we already see in the stands of the Colisée on match nights.

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