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"Under hypnosis", alienation start-up

"Under hypnosis", alienation start-up
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In his debut feature film, Swedish director Ernst De Geer explores the inherent malaise of the entrepreneurial world. A film that blends a relationship with a critique of business strategies.
“Under hypnosis”. (Jonathan Bjerstedt)

Against a red background, a young woman passes through the shot as if she were auditioning. Vera (Asta Kamma August), facing the camera, begins to talk about blood, the blood of her first period, about her hemophilia, which she identified at that moment, and how, if she hadn't confided in her mother, she would have died from it. This is why she and her husband André (Herbert Nordrum, a sort of Scandinavian Adam Driver ) are developing an application aimed at all types of women and phones, intended to improve health worldwide, especially "in developing countries," by breaking the "taboo" of female intimacy. In reverse, the couple's partner husband and agent are judging her performance: they are rehearsing a pitch for a coach, in preparation for a few days of a seminar called Shake Up, which is sanctioned by a start-up competition yes, newspeak is being pinned. They plan to use the stay to find funding for their project.

This could be the pitch for a duo who, script in hand, are looking to make their first film, as is the case with Under Hypnosis, co-written by Ernst De Geer and Mads Stegger, two friends from film school. Naturally, the "shake-up" turns into a shake-down, on the pretext that Vera, at the end of a screening

Libération

Libération

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