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Diamonds galore at De Beers and Graff

Diamonds galore at De Beers and Graff

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The two British houses renowned for their diamond expertise are equal in their hunt for carats and rarity.

Seeing that De Beers was inviting us to Rue de la Paix to discover its forty new high jewelry items, the hope of finally discovering its first Parisian boutique located at number 12 was allowed. Alas, we will have to wait a few more months before the scaffolding comes down, but according to the teams " the concept of the space will be completely new ." So we are a few steps away, at number 4, in an apartment rented for the occasion, where an acacia tree, the emblematic tree of the Namibian deserts, sits in the center. Near it, a set composed of a "toi et moi" cocktail ring set with a polished white diamond and a rough brown diamond (that is, found as is in the mines), a bangle and gold hoop earrings engraved like bark, echoes the quirky aesthetic of its branches. " De Beers is the only jeweler directly linked to the source, that is to say to own mines ," the teams remind us. Chapter 2 of our Essence of Nature collection is inspired by the symbolism of…

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