The flip-flop or how the camping sandal became the ultimate snobbery

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Long relegated to pools and beaches, it's now being worn in the city and on the catwalks. From Havaianas to The Row, this summer's scorching summer has seen a surprising revival.
Will men be wearing them in the city this summer? Last week, during Paris Fashion Week for Summer 2026, we saw on the catwalks, from Auralee (a confidential Japanese label) to Dries Van Noten (a reference in the Belgian avant-garde) by way of Hermès (ultra-luxury French style), a slew of boys... in flip-flops. " When I noticed this emerging trend at the beginning of the week, I wasn't convinced, seeing it more as a styling trick from women's fashion than a groundswell ," writes Sam Hine, American journalist for GQ in his latest newsletter. But the following days were literally scorching hot. (...) And, suddenly, these sandals of the season seemed much more attractive to me. Now, I had slipped a pair of Bedrock nylon hiking flip-flops into my suitcase, in anticipation of a weekend at the beach in Marseille. To avoid looking like a tourist, I wore them on the last day of the collections, with flared jeans and a shirt. Between two appointments...
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