“Being clearer about its positioning”: faced with Temu and Shein, Nature et Découvertes will sharpen its offering
The brand, focused on wellness and nature, attracts customers looking for gifts and quality. But it faces competition from Asian platforms.
By Gwenael Bourdon and Odile PlichonA woody scent floats in the "aromatheque" section, and, under small posters recalling the imminent Mother's Day, the gifts have an organic touch: a Bubble tea kit (25 euros), a box of colorful vegetables to grow yourself (17.95 euros)... For the more well-stocked purses, shiatsu chairs promise the equivalent of two- or even four-handed massages, for prices ranging from 199 to 340 euros, while a light therapy mask (299 euros) catches the eye in the beauty section.
"That's what I like about Nature & Découvertes ," says Célia, 28. "You really can find everything." Everything, but not at any price: "It might be a bit expensive, but these are quality items that you won't throw away after the first use," says Éléonore, who came looking for a gift idea.
Le Parisien
