“The deposit is a no-brainer for us”: a car wash company near Nantes

"We have some leeway, but we're ready," enthuses Charlotte Delpeux, communications manager for Bout' à Bout'. Behind her, in the vast warehouse in the Carquefou industrial zone near Nantes, a line of empty fruit juice bottles awaits cleaning. We're in the largest multi-container washing plant in France. A rate of 10,000 bottles per hour for approximately 3.5 million containers processed per year. A drop in the ocean compared to the 60 million expected on the lines in the coming months.

With its thirty employees and 300 collection points in the west of France, Bout' à Bout' was chosen to participate in the ReUse experiment. A natural selection, as the Nantes-based SME was one of the first to believe in the return of