Côte-d'Or. Mechanical influencer Laboiserie arrives in Dijon-Prenois for its annual fair

It's official: Laboiserie, the star YouTuber of tuning, will be bringing his engines and his good humor to the Dijon-Prenois circuit on August 2 and 3 for his second National Boiserie Fair. Lucien Cupif, his real name, announced his arrival via a TikTok and YouTube clip by flying over the legendary Burgundy circuit in his personal plane. A message echoed by his mother, the famous "Nath," in another post released a few minutes later.

On the agenda for this big weekend: DIY cars, improbable machines, drivers who make the rubber squeal... and special moments to chat with the man who went from a small-time tinkerer to a star of French tuning. All in a... highly testosterone-fueled atmosphere.

For the record, the Boiserie Fair, held last year in Brienne-le-Château in the Aube region, attracted more than 150,000 visitors instead of the expected 30,000. Huge traffic jams, a festive atmosphere, and oversized mechanical shows were all memorable. In Dijon-Prenois, "Lulu" intends to repeat the feat, but without the same problems: a ticket office will open in a few hours and will allow for crowd control.

Behind Laboiserie is "Lulu," a mechanics enthusiast who started from scratch. A shy child, he first tinkered with two-wheelers before moving on to cars and documenting his adventures on YouTube. Since 2016, he has racked up millions of views and built a business with nearly forty employees and over €15 million in revenue. He recently made waves after purchasing a real tank and giving away dozens of luxury cars to his subscribers.