Customs crisis: companies are rethinking their supply to avoid being affected
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Some French companies are using consulting firms to adapt their production flows and factory locations to the new context of increased customs duties. Winfried Rothermel / Winfried Rothermel/picture-alliance/dpa/AP Images
In a context of extreme uncertainty, many companies are seeking consulting firms capable of helping them rethink their procurement and even the location of their factories using artificial intelligence. The goal: to minimize the impact on their business of the customs battle launched by the United States.
Geopolitics in full redefinition, a raging customs war, American announcements followed by backtracking, which nonetheless provoke retaliatory measures from the rest of the world... Since Donald Trump's return to power, companies have been in disarray, particularly those that export across the Atlantic or whose business involves transporting goods produced by others. Some even claim that maritime transport is facing the most powerful storm in its recent history. At the very least, it is on the threshold of a major reconfiguration.
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