Facing ChatGPT, Anthropic wants to conquer the professional market with its AI assistant

Anthropic is one of the largest artificial intelligence (AI) startups. As an independent company, how does it plan to compete with leading companies like OpenAI and Elon Musk's xAI, as well as digital giants like Google, Meta, and Microsoft? How does it position its assistant, Claude, against OpenAI's popular chatbot, ChatGPT?

"Claude is particularly used by professionals and developers, as well as people using AI at work," replies its product manager, Brazilian Mike Krieger, 39, co-founder of the social network Instagram in 2010, who arrived at Anthropic in May 2024 to develop the business. According to him, the "premium" subscription Claude Max, at 100 or 200 dollars (85 or 170 euros) per month, launched in April, would thus be used by a "much larger proportion" of users than its equivalent at OpenAI, a sign that the Anthropic assistant brings together a community of "advanced users" .

Mr. Krieger thus assumes a strategy focused on use by professionals and businesses, recognizing that the "mass market general public" approach is not the priority given the power of AI assistants like ChatGPT, Gemini (Google) or MetaAI (on Facebook, WhatsApp or Instagram).

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