Franche-Comté. Watchmaking: “Compared to Swiss Made, Made in France is hyper-lax!” says Hugues Souparis, head of Pequignet.
At the head of the Pequignet brand, the only one to have designed its own watch movements, Hugues Souparis advocates for greater transparency towards consumers and the establishment of two labels: French manufacture and French watch.
Hugues Souparis, what is your definition of the word “manufacture”?
“I don’t come from the world of watchmaking. I look at all this with the eyes of an industrialist, familiar with the demands of standards, respect for intellectual property, and so on. As a result, I have a number of strings to my bow. With this fresh perspective, at...
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