Karine Le Marchand supports farmers: “It’s consumers who will make things happen”
EXCLUSIVE. The host of "L'Amour est dans le pré" since 2010 has been using her fame to spur on the bosses of large-scale distribution. Her goal? To help small producers in difficulty in particular. Her credo? The power belongs to the customers, who vote with their wallets.
By Odile PlichonShe had spent several hours on a roadblock alongside angry farmers during the last agricultural crisis, in early 2024. Having been an unwavering supporter of producers for 15 years, Karine Le Marchand enjoys a stratospheric popularity rating among them. But she has also managed, thanks to her show " L'Amour est dans le pré ", to win the hearts of the French. It is this sympathy capital that the host intends to put this Wednesday to the service of a mission - to help farmers - by unveiling with the players in the mass distribution these initiatives in favor of small producers, while using this striking force that consumers are. A look back at a long-term fight.
How long have you been thinking about this initiative?
Le Parisien
