Lons-le-Saunier. The textile workshop has obtained 75% of the orders necessary for its survival.

Matthieu Grosset, the CEO of the Demain cooperative group, launched a video appeal that went viral on social media. The Jura Textile Workshop needed 10,000 pieces on order to survive, despite the group's financial support. Without it, the adventure that began during Covid would come to an end .

The message got through. "We had numerous appearances in print and broadcast media. More than 3,000 contacts were made," says the CEO of Demain.

"We had some very nice surprises. We are going to manufacture the glass holders for the yellow wine breakthrough , by...

...to read more, join our community of subscribers

and access all of our articles on the website and mobile app

from €1 for the first month, with no fixed term commitment

{'skus': ['lprswgpremium16']}