People over 60 consume the most fresh fruit and vegetables

People aged sixty and over consume more than half of the fresh fruit and vegetables sold, according to a Kantar study for Interfel.

Fewer fresh fruits and vegetables in French shopping baskets. In 2024, consumers will have reduced their purchases of fruits and vegetables by 2% in volume, reveals a Kantar study for the Interprofessional Fruit and Vegetable Association (Interfel).

In detail, the over 60s, who represent 37% of the population, alone buy more than half of the fresh fruit and vegetables sold directly to consumers. Young people, on the contrary, who represent 12% of the population, consume only 7% of the fresh fruit and vegetables sold.

Forty-year-olds, who make up 8% of the population, consume 6% of the fresh fruit and vegetables sold, compared to 10% for fifty-year-olds (11% of the population).

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For Daniel Savaitre, president of Interfel, this phenomenon can be explained by the fact that those aged 60 and over, who are at the end of their careers or retired, are finding time to cook.

"The lifestyle we have after 60 allows us to rediscover the charms of cooking and fresh fruit and vegetables. We have a little more time for ourselves, a little more means," explains Daniel Savaitre.

Whereas, conversely, young workers do not have "the time needed to do their shopping, prepare their fruit and vegetables, cook them" and instead tend "towards eating out or ready meals", believes the president of Interfel.