Shein's crusade against the 'anti-fast-fashion' law
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According to the NGO Friends of the Earth, Shein launches nearly 7,200 new clothing models every day and produces nearly 1 million garments daily, which is equivalent to between 15,000 and 20,000 tons of CO₂ per day. JOAO LUIZ BULCAO/HANS LUCAS VIA AFP
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Decryption While senators are debating a text on the sector starting this Monday, the Chinese clothing giant is deploying all its lobbying efforts to influence parliamentarians and the French.
"Fashion is a right, not a privilege." Or: "Why should fashion only be reserved for the rich?" In its advertisements, Shein, the Chinese online clothing giant, sets itself up as a defender of French purchasing power. And takes the opportunity to slip in a QR code, which links to a website openly targeting a so-called "anti-fast-fashion" bill, which is being examined by the Senate starting this Monday, June 2. Shein hammers home the point, citing a figure from Ifop :
“60% of French people give up buying clothes for financial reasons.”
This rudimentary campaign comes from the Havas communications agency, one of the most important in Paris, owned by the very conservative billionaire Vincent Bolloré. And it constitutes the tipping point of an intense lobbying operation deployed by the Chinese behemoth. "The rise of Shein's lobbying capacity coincides with the delays and…
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