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Small DIY jobs: the difficult economic equation of service platforms

Small DIY jobs: the difficult economic equation of service platforms

These apps are supposed to provide everyday repairs for a fee. But they aren't always profitable, given the "live" nature of the service between tradespeople and individuals.

By Marine Landau
illustration of a craftsman doing DIY at home

You've bought the boards, drill, drill bits, and wall plugs? Now it's time for the delicate step of drilling into the wall, after checking the horizontality with a spirit level. While for some, DIY is a pleasure, for others it's a real challenge. So after purchasing the materials, why not hire a handyman to come to your home ?

Offering DIY services was a logical extension of online hardware purchasing. ManoMano tried it, and failed. "We called it SuperMano. It worked well, very well in fact. The feedback was excellent. But we quickly realized that customers didn't come back twice," admits Christian Raisson.

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