To combat the "no kid" trend in the hotel industry, the government creates a label

The "no kid" movement involves excluding minors from certain hotels and restaurants, certain trips and other leisure activities.

Starting Saturday, July 5, retailers can place a sticker on their windows to indicate that children are welcome. The initiative, launched by the government to combat the "no kid" trend , "probably meets a need," said Catherine Quérard, president of the French Hotel and Restaurant Association (GHR), speaking to France Inter on Saturday.

"If this label was created, it's probably because it corresponds to a need for identification," Catherine Quérard told France Inter. "If this label can help better welcome families, no problem, quite the opposite." "But it must always be in a positive spirit and not in one of criticism. Those who display the label will assume it," she adds. "Those who don't display it, it doesn't mean that they will refuse children, it means that for them, it may not correspond to their clientele."

The red sticker proposed by the government will bear the inscription "Family Choice 2025" with a stroller logo in the center. This label can take into account several criteria, ranging from childcare at no extra cost, to caring staff, and suitable facilities (play areas, toilets, etc.), specifies the High Commission for Children.

At the end of May, the government brought together several federations from the tourism and transport sectors to combat the "no kid" trend, which is growing in some foreign countries and appears to be gaining ground in France. This trend involves excluding minors from certain hotels and restaurants, certain trips, and other leisure activities.