Will Franceinfo, the small, stagnant channel, find new momentum by changing channels to DTT?
During a live broadcast on the Franceinfo channel, October 11, 2021. THE EXTRA VIA OPALE.PHOTO
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Decryption In eight years of existence, the public 24-hour news channel, which is now switching to Channel 16, has failed to find its audience. A headache for France Télévisions boss Delphine Ernotte, who has been reappointed for a third term.
It was born in 2016, and yet its very existence continues to elude the vast majority of viewers. On June 6, Franceinfo is leaving a form of anonymity by moving from channel 27 to 16. This is an opportunity for many to discover that this well-known brand does not only designate a radio station, but also a continuous news channel. Like BFMTV, CNews, LCI, Franceinfo will be included in the "news block" created by Arcom, the audiovisual regulator. It has been given a second chance. "It's a historic decision, I think I'm going to play a lottery ticket [...] with 16," joked Delphine Ernotte, president of France Télévisions, in "La Tribune Dimanche" . More visible but also more exposed, the channel, now judged by the same yardstick as its competitors, has everything to fear from this comparison.
Franceinfo is the thorn in the side of Delphine Ernotte, who was reappointed on May 14 for a third term at the helm of public television. She has made this issue a key focus of her project. Major decisions will soon be made. In a field neglected everywhere else – investigation – France Télévisions has certainly held its own, but for the rest… Although stretched to an hour since September, the 8 p.m. news on France 2…
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