Ticket. Everyone “faces the camera,” even François Bayrou!

The promotion leaves something to be desired at Matignon. You probably don't know this, given the confidentiality of subscribers (8,000), but the boss is the star of the summer soap opera. It's called FB direct and since August 5th it's been happening on YouTube. A priori, François Bayrou , 74 years old, and the Internet are two things that don't go very well together: an oxymoron, our literature graduate would say, like a fanciful German or a fine Englishman. Yet the Prime Minister prides himself on having sensed the wind of the "web" before its time and in this area he is not so old-fashioned. Wasn't he the one who, with farmers equipped with a minitel, published the first digital newspaper? He was also a pioneer in the 2007 presidential election, with his site bayrou.fr. That's a geek.

In this case, Bayrou is speaking to the French, his eyes fixed on the camera, delivering a summer lesson in budgetary policy. "Face cam" as they say in the jargon. The objective: to convince them of the virtues of his plan for 2026 and show that he's hard at work while others are taking it easy. It's difficult to judge the substance. As for the form, the experts are harsh: the Bayrou streamer is filmed too tightly, without staging, poorly framed, in a gloomy setting... As for the speech, Bayrou the content producer attacks hard from the first episode, causing over-indebtedness. As tantalizing as an ancient Greek class at the Collège de France. Mercilessly, Internet users have dropped out, the number of views is plummeting. Not a flop of the caliber of Papa mobile , Kad Merad 's cinematic flop. But far from the audiences of this digital beast that is Mélenchon, a millionaire in followers. At a time when everyone is showing off their personal life on social media, are politicians becoming influencers like everyone else in a world where cameras are constantly rolling? A strange kind of society, like Big Brother in reverse, where you have to film yourself to exist.