Football: When Saudi Arabia attracts young talent
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Players of Saudi football club Al-Hilal during a friendly match against FC Aarau in Aarau, Switzerland, August 10, 2025. Priscila Bütler / SPP/Sipa/Reuters
The summer transfer window this year is marked by the rise of a new Saudi club – Neom – and the transfers to the kingdom's championship of many young talents who no longer hesitate to make the trip.
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I subscribeThe summer transfer window is in full swing, and some European giants have already spent a lot of money, like Liverpool, who have spent more than €300 million on recruiting for the 2025-2026 season. But alongside the big clubs of the Old Continent, a new player has joined the traditional Monopoly game, and not just to be a figurehead around the table. His name? Neom. Characteristic: he comes out of nowhere, or more precisely, from a place that doesn't yet exist.
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