Simple supermarket food shop switch can save you up to £1,500 a year

Supermarket giant Iceland has revealed that savvy shoppers can save up to £1,500 annually by making one simple switch in their grocery habits.

According to a study conducted by the Uk supermarket in conjunction with Censuswide, replacing some fresh produce with frozen alternatives can not only cut costs but also offer a longer shelf life and enhanced sustainability.

Moreover, frozen foods such as fish, meats, fruits, and vegetables can actually boast greater nutritional benefits compared to their fresh counterparts.

Nutrition expert Rhiannon Lambert said: "The surge in frozen food purchases in the USA reflects a growing preference for convenience, cost-effectiveness, and sustainability. With similar economic pressures and a growing focus on reducing food waste in the UK, this trend is likely to resonate with consumers here as well.

Recent Iceland studies reveal that an eye-opening 44% of UK consumers are unaware that certain frozen goods are not only more affordable but also nutritionally richer than fresh options.

Some 64% of British shoppers also agree there needs to be better education regarding the advantages of selecting frozen products.

Lambert further clarifies what are the nutritional plus-points of choosing the frozen options, saying: "In some cases, opting for frozen produce instead of fresh provides greater cost savings and equal, or superior, nutritional value.

"Frozen fruits and vegetables are typically flash-frozen at peak ripeness, locking in their nutritional content.

"A large proportion of food waste in UK households comes from fresh items like vegetables, salads, fruits and bakery items like bread.

"Shifting to frozen options could not only help to reduce waste but also helps households save money while maintaining a nutritious diet.”

Iceland’s research also points out that 93% of Brits agree that if they could save as much as £1,500 during 2025 by switching to frozen food on certain products, they would.

To achieve that goal, you can, for example, swap four fresh cod fillets at £12.22 per kg for their frozen counterparts for £10.63 per kg, which would help you save £1.59 per kg. Similarly, switching skin-on salmon fillets (£19.79 per kg) for frozen salmon fillets (£10.30 per kg) is a way to save £9.49 per kg.