Luton Airport's 'kiss and fly' charges cost more per minute than staying at The Ritz

Drop-off charges at one major UK airport have risen so much it's more expensive - minute by minute - seeing a loved one off than staying at the Ritz hotel in London.

Most of the UK's busiest airports have upped the prices of their drop-off zones, commonly known as "kiss and fly" areas, where travellers can say a quick farewell to their loved ones before jetting off. In the past year, seven of the aviation hubs have either increased prices or reduced how long drivers can stay before higher fees are applicable.

Luton Airport currently has the highest per-minute cost the UK's busiest airports - charging £5 for five minutes before the £1 a minute fare rolls in for a maximum of 20. These prices rose steeply following the renovation of Luton's drop-off zone after it was torched in a fire in October 2023. Before the fire, it was £5 for 10 minutes followed by the £1-a-minute charge.

For a deluxe king room at Mayfair's Ritz hotel, you'd pay £1,149 per night, which works out at around 91p a minute. The airport said the charge helps maintain the flow of passengers and traffic, claiming that the majority of visits are within five minutes. They signposted customers to the mid-stay car park, which is a ten-minute walk to the airport terminal.

It tells The Times: “With a £5 fee, the barrierless system keeps passengers and the traffic flowing, with the average time spent in the area well within five minutes. For those with more time, drivers have a range of free and paid-for drop off, pick up and parking options to choose from.”

According to the RAC, these kiss and fly charges are "bordering on the ridiculous". Rod Dennis from the RAC said: “Drivers will be understandably aghast at the prospect of paying as much as £7 for what amounts to nothing more than opening the boot so a friend or relative can collect their luggage and catch their flight.

“The problem is a lack of practical — and affordable — alternatives for getting to many airports. Faced with the choice of a double-decker bus with lots of luggage, or forking out for a taxi, it’s easy to see why people feel they have no option other than to drive.”

Many of the major airports ask drivers to pay before or after they arrive and late payment charges are issued if a payment isn't made within 24 hours or by midnight the following day.

Graham Conway from Select Car Leasing, based in Reading, said: “Failingto pay for drop-off parking or exceeding your time limit can really hit you in the wallet. It’s all too easy to forget to log on and to then remember with a sense of dread when it’s too late.”