Beach houses in Italy or Croatia? Price comparison and opportunities

Buying a second home by the sea remains a popular choice for Italians, but a comparison between the two shores of the Adriatic clearly reveals significant differences in price and property type. Immobiliare.it , Italy's leading real estate portal, and Nekretnine.hr , the Immobiliare.it group portal in Croatia, have compared the costs of sea-view homes in some popular locations in both countries.
Rovinj vs. Forte dei Marmi: the gap is clearThe Croatian town of Rovinj , with an average of 4,270 euros per square meter , is the most expensive in Croatia but much more affordable than Forte dei Marmi , which is close to 10,000 euros per square meter with an increase of 9% compared to last year.
The other most expensive Italian destinationsBesides Forte dei Marmi, Sorrento and Alassio also far exceed Croatian prices, averaging €8,680/m2 and €5,650/m2 , respectively. Riccione and Jesolo, on the other hand, are close to Rovinj's prices, settling just over €4,000/m2.
Lower prices on the Italian Adriatic coastIn Italy, there are still some interesting destinations under €4,000 per square meter, such as Cervia , Lignano Sabbiadoro , Bibione , and Viareggio . Alghero , on the other hand, is the most affordable seaside resort in Italy, at around €2,870/sq m , despite a significant 10% increase compared to last year.
Croatia: Affordable and increasingly popular destinationsAfter Rovinj, in Croatia we find Novigrad ( 4,135 euros/m2 ), Umag (around 4,000 euros/m2), and Poreč ( 3,630 euros/m2 ). Pula is the cheapest, averaging 2,880 euros/m2 , despite annual growth of 8%.
Preferences of Italians in CroatiaRovinj dominates as the most popular destination for Italians. Compared to last year, however, the preferences have changed, with Poreč overtaking Umag and Pula moving up to fourth place, surpassing Novigrad.
Apartments or villas? The difference between Italy and CroatiaApartments clearly dominate Croatia, reaching 80% in Pula. Only Poreč is an exception, with 58% of the available inventory consisting of villas. This is a different story from Italy, where villas and apartments are more evenly distributed.
Where is it best to invest?The analysis clearly shows that Croatia represents a valid alternative for those seeking a less expensive investment in established tourist destinations. However, Italy continues to attract tourists due to the excellence and exclusivity of some prestigious destinations .
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