Meta Launches Smart Sports Glasses with Oakley

Meta completely changes its strategy on smart glasses . After the success with Ray-Ban , Zuckerberg's company is teaming up with Oakley to create glasses designed for those who play sports . The debut is scheduled for Thursday, June 20 and this time the goal is clear: forget about having smart glasses on.

The Ray-Ban Meta proved that there is a market for well-made, yet not too complicated, smart glasses. With Oakley , Meta is poised to conquer a completely different audience: that of athletes , who want discreet, lightweight, and functional technology.

The first Ray-Ban Meta smart glasses were all about style and everyday use. The new model is designed for those who play sports, run, cycle or love the outdoors. The new Oakley Meta smart glasses are based on the Sphaera model , already appreciated for its lightness and stability during physical activity. Meta has retained the main functions of Ray-Ban: voice control with Meta AI , photos , videos and intelligent assistant . But everything has been redesigned for those who are on the move.

The camera has been moved to the center to better capture movement, while the arms have been reinforced to prevent them from slipping during activity. The idea is to be able to record or ask the assistant questions without having to take out your phone.

Meta has chosen the opposite path compared to Google and its Android XR . No integrated screens, no complex interfaces, no functions that impress but that no one actually uses. Just practicality. The price should remain around $299, like the Ray-Ban Meta. Meta aims to create the perfect mass product, something that does a few things but does them well, without excessive technological pretensions.

The Sports Market

Oakley is the ideal partner for this project. The brand has been synonymous with sports eyewear for decades, with a strong reputation among cyclists, runners and outdoor enthusiasts. The collaboration allows Meta to enter a completely different segment than the urban lifestyle of Ray-Ban.

Athletes have specific needs. They want products that resist sweat, that don't move during activity and that work even when their hands are full. All characteristics that seem to be at the heart of the Oakley Meta project .