Antonio Marras lands in New York with its first US store

Antonio Marras opens his first flagship store in the US, choosing New York, one of the world's fashion, art, and design capitals, as a strategic stop. Located in Soho, at 121 Wooster Street, the new space represents a key step in the brand's internationalization journey, strengthening its global presence in one of the world's most vibrant and innovative cities. "I've always loved New York," says Marras, the brand's creative director. "I've always felt at home there, and that's how I conceived the boutique: a home where hospitality comes first. Opening in New York means a lot to me. New York is the city that most resembles me because, like me, it never sleeps, because it's a place of encounters, connections, exchanges, short circuits, métissages, and contaminations. Because people come from all over the world, but their love for their origins remains intact, even after generations."

For Barbara Calò, CEO of Antonio Marras, "A profound affinity unites the DNA of Antonio Marras and the spirit of Soho, a neighborhood known for its vibrant art scene, cultural cross-pollination, and capacity for cutting-edge creative expression. Soho, with its history as a creative hub and the presence of art galleries, designer studios, and cultural spaces, perfectly reflects the brand's values and aesthetic. Just like Antonio Marras, Soho is a place where tradition meets experimentation, where historical memory merges with the contemporary, and where fashion, art, and design coexist in constant dialogue."

The boutique spans over 700 square meters, 400 square meters of which are dedicated to sales, all within a historic 19th-century building. Its original architectural features were highlighted in the renovation project: decorated tin tile ceilings, cast iron columns, exposed brick walls, and concrete grit floors. At the back of the boutique, a large skylight inspired the creation of an unexpected space: a bright greenhouse garden creates a poetic and intimate atmosphere, furnished with neoclassical and baroque design pieces, fine carpets, a large crystal chandelier, and myrtle plants in handcrafted ceramic pots, highlighting the brand's trademark attention to detail and craftsmanship. The rest of the furnishings celebrate 20th-century Italian design, with icons such as Carlo Mollino's table and Mario Bellini's Camaleonda sofa, in a continuous dialogue between past and present, tradition and innovation.

At the entrance, a tribute to Maria Lai, the great Sardinian artist and muse of Antonio Marras, a multifaceted, three-dimensional site-specific installation created by the Creative Director: a tribute to the age-old tradition of loom and weaving in Sardinia. The rigor of the loom, a rational and orderly instrument, contrasts with the passionate neurasthenia of hand-crafted ceramics. An orderly path that contrasts with the anarchic and undisciplined dimension of the incorporated elements. "The furnishings," adds Antonio Marras, "come from the ancient and ancestral part of the world, Sardinia, and are interwoven with pieces found throughout the area, making everything appear as if it had always been there. As a welcome, at the entrance, a reinterpretation of a loom composed of ceramic and wooden elements joined by bundles of ropes. Art, retro furnishings, designer furnishings, paintings, drawings, furniture that transforms into something else, chandeliers, myrtle plants, sofas, and outdoor seating for a special home at the center of the world."

Since 2022, Antonio Marras has been part of Oniverse, an Italian group led by Sandro Veronesi, which has given a concrete and strategic boost to the brand's international development. The acquisition has allowed us to consolidate resources and expertise to address new global challenges and plan major openings, such as those in New York and Milan Montenapoleone in 2025. "The opening of the Antonio Marras flagship store in New York," emphasizes Sandro Veronesi, President of Oniverse, "marks a strategic step in the brand's internationalization journey. We chose this city because, like us, it represents the intersection of fashion, art, and design, within an ever-evolving global context. Having a presence in New York allows us to engage with a highly sophisticated international audience, while also strengthening our identity through an immersive and distinctive physical experience."