Coppa del Nonno turns 70: the brand generates €25 million in revenue.

With a total turnover of €25 million across retail and out-of-home channels in 2024, 30 million cups sold, and 1.9 million households purchasing it (up 13.4% from the previous year), Coppa del Nonno, the iconic coffee gelato from the multinational Froneri , is one of Italy's most beloved. Last year, its brand captured a 44% market share in the gelato cup segment and is the fifth-largest gelato brand in the market by value sales. Coppa del Nonno was registered as a trademark in 1955 and has been continuously updated since then, reaching its seventh decade this year. This anniversary is being celebrated with a national radio campaign airing on major stations, along with a prize competition for all its consumers.

For Quirino Cipollone , CEO of Froneri Italia, "Coppa del Nonno is not only synonymous with Italian creativity and tradition, but also with ongoing innovation and research, essential elements for a product that has left an indelible mark on the hearts of millions of Italians for 70 years." It's an extraordinary story, Cipollone continues, "but what makes this product truly special is its ability to keep pace with the times, bringing together all generations." A cross-generational gelato that for 70 years has continued to captivate millions of consumers of all ages, ranking among Italy's top 10 favorite gelato brands.

Among the secrets to Coppa del Nonno's success is undoubtedly its recipe, a combination of simple ingredients, starting with fresh Italian milk and a coffee infusion made with raw green coffee beans from the Robusta and Arabica varieties. To celebrate this 70th anniversary, a nostalgic radio campaign was chosen, featuring a remake of the song "I feel good, I feel fine," which was part of the 1990s commercial. Additionally, there was an on-pack prize draw for all consumers. The success of Coppa del Nonno and other famous brands such as Maxibon and Nuii are the foundation of Froneri Italia 's industrial commitment, which in 2024 recorded a turnover of €350 million , with 150 million liters of gelato produced in its two factories in Ferentino and Terni , employing nearly 400 permanent employees and over 700 seasonal workers. With an investment of 50 million euros from 2021 to today , the company has invested heavily in sustainability, innovation, and safety with the aim of making its supply chain increasingly responsible, technological, and efficient.