Ferrero buys Kellogg's, a mega-acquisition for a whopping $100 million.

A move that shakes up the breakfast world. And beyond.

Ferrero buys Kellogg's, the price is staggering: here are the deal's numbers.

It really happened. Ferrero is buying Kellogg . Or rather, its North American operations. A $3.1 billion deal. In cash. No promises, just facts. The news arrived with an official statement: Ferrero will acquire WK Kellogg Co. for $23 a share.

A decisive step, one of those that are not announced lightly.

There's a clear strategy behind the move. Expand. Conquer new consumer opportunities. Broaden the scope, go beyond sweets. And dip your toes into the breakfast market, which is worth billions in the United States.

The agreement includes the production and distribution of the famous Kellogg's brand cereal portfolio. From American shelves to the Caribbean, via Canada. Everything will become part of the Ferrero galaxy, which already has over 14,000 employees in North America and a mix of factories and offices spread across the country .

The news has gone viral. Because it's more than just an acquisition. It's a sign that the Alba-based company has no intention of stopping.

Ferrero buys Kellogg's and unites two stories that have shaped breakfast around the world.

When Ferrero bought Kellogg's , it wasn't just for cereal. It was for an idea. That of building a food group that could appeal to all ages, at any time of day.

The portfolio speaks for itself: Nutella, Kinder, Tic Tac, Rocher. But also Jelly Belly, Trolli, Halo Top, Famous Amos. And now, the American breakfast classics.

Giovanni Ferrero enthusiastically commented: "This is more than just an acquisition." And perhaps he's right. It's a fusion of stories. From different worlds. And yet, somehow, similar.

Gary Pilnick, CEO of WK Kellogg Co., spoke of an opportunity. Of resources, of flexibility, of the future. He used strong words: "writing the next chapter."

And maybe that's exactly the point. The next chapter has just begun. With a signature. And a breakfast that, starting today, also speaks Italian.