La7 schedules, the new pre-evening show tuned to the mood of a highly targeted channel (Backstage)

We have reported to you in these columns the decision to stop Famiglie d'Italia by La7 . A decision made necessary by the fact that the program hosted by the excellent Flavio Insinna, despite doing a little more than Lingo by Caterina Balivo, stopped at an audience of around 2% share, considered insufficient by the network to continue its journey on the channel positioned on button number 7 of our remote control.

For a network that has grown by almost one share point compared to the previous season thanks to its more identifying programs, namely the journalistic ones, it was not the case to continue with purely entertainment programs such as game shows. After Lingo and Famiglie d'Italia, as far as the pre-evening is concerned, La7 will focus on a product that will satisfy its target audience.

That is, the one who follows Enrico Mentana's Tg daily, Lilli Gruber's Otto e mezzo, or the prime time shows of Corrado Augias, Giovanni Floris, Aldo Cazzullo, Corrado Formigli and Massimo Gramellini, in addition to the thoughtful entertainment of Diego Bianchi and his Propaganda live. So, in the early evening, a program between information and classic talk, a typical product of La7, could arrive.

A network that has a loyal audience, increasingly numerous, as well as highly targeted. Certainly mature, but also of higher education level, as well as of a higher socio-economic class. A very tempting audience for advertisers and a typical example of how much more important, for certain advertising, is the quality and not necessarily the quantity of the audience. This concept is also emerging in the world of the web, less and less in search of the quantity of clicks, but more on the quality of those who click.

In this perspective, a production (or the continuation of a production broadcast in the afternoon) closer to the audience that follows Urbano Cairo's channel will arrive in the pre-evening of La7 . We understand that within La7 there is an ongoing discussion in this sense.