Between history and new models, Bianchi bikes restart 140 years ago.

A Specialissima dedicated to Marco Pantani, reproducing the yellow and light blue livery of the bike he rode during his historic Giro d'Italia-Tour de France double in 1998. A limited edition of 101 bikes, because that was the Pirate's race number at the Giro. A museum dedicated to the history of one of the most iconic brands in Italian industry, synonymous with heroic cycling, but also with automobiles and airplanes, is located in the heart of Casa Bianchi, in the futuristic Treviglio factory, adjacent to a café and a new flagship store.

But, above all, the Officina Edoardo Bianchi, the space named after the founder that projects towards a future inspired by customization that will revolve around a three-pronged approach: a restoration workshop for restoring vintage Bianchi bikes with original parts, a space for creating customized special series based on existing products, and an artisan boutique for designing unique products, with the goal of creating a "made-to-measure" bicycle.

With these three extraordinary initiatives, which combine a legendary past spanning from Fausto Coppi to Il Pirata, and a future yet to be invented to counter the dominance of Eastern giants, Bianchi celebrated its 140th anniversary with the goal of reclaiming its leading role in the global cycling industry. "We have only one goal: to become the best bicycle company in the world, producing the best bicycles in the world," stated President and CEO Salvatore Grimaldi during the anniversary celebration. "Bianchi has all the ingredients to reclaim its rightful place. It's an industrial boutique: a place where innovation meets craftsmanship, where every product is designed with the customer in mind," echoed Alberto Cavaggioni, CEO and General Manager of Bianchi since last March, tasked with relaunching a brand that has shaped cycling history.

The president and CEO spoke in the middle of the new Treviglio industrial plant, inaugurated a year ago. The plant is the result of a €40 million investment aimed at bringing production back to Italy, in what was designed to be an "artisan" factory, where each employee oversees each bicycle during assembly, monitoring every stage of the process. Currently, 240 bikes leave the plant each day, but the goal is to gradually utilize the full potential of 500 bikes, including traditional and pedal-assist models. "After clearing out the stock, 2026 will be the year of recovery for the two-wheeler sector, and we want to be ready, also by being open to innovations, starting with urban e-bikes, which represent the future," adds Cavaggioni.

The 140th anniversary celebrations, ambitiously titled "Cycling Beyond," provided the opportunity to launch a series of new products that confirm Bianchi as a brand capable of spanning all segments, from sport to gravel, from performance to electric, from off-road to commuting, with the relaunch of the Infinito and Aquila ranges and the gravel models. Further new products will arrive this fall, part of a relaunch that "betrays" the traditional celeste color for which Bianchi has been known and recognized worldwide since Coppi: the choice of color changes, the ability to choose and customize from a range of futuristic and undoubtedly attractive shades, represents a real gamble, aimed at a younger audience less tied to the brand's history.