Grand Tour 2025 is born, two publishers united to tell the story of Italy

An innovative editorial alliance takes shape on June 14th: Monrif Group and Caltagirone Editore join forces to create "Grand Tour 2025", a project unpublished in the history of Italian daily publishing. "A 96-page national special - it is explained in a note -, distributed simultaneously as a free attachment to all the eight daily newspapers of the two publishing groups, on newsstands and online line, for a total of 320,000 copies distributed. A choral tale which crosses the country from north to south, bringing to newsstands an authentic and fascinating Italy, narrated by those who live it every day day: the journalists of the newspapers involved". "Grand Tour 2025 is more than a paper special: it's a guide emotional and cultural to the truest Italy. From the cities of art to hidden villages, from craftsmanship to business stories, from typical flavours at events, the project develops in itineraries thematic. With premium graphics, improved paper printing, Author's photographs and carefully curated contents, Grand Tour 2025 presents itself as a product to be read, lived and collect. Each page is a stage, each story a destination". Through this joint initiative, Monrif and Caltagirone Publisher "reaffirm the value of the printed paper as tool of authority, proximity and connection with the reader. Grand Tour 2025 thus also becomes a platform for enhance businesses, territories, entities and institutions that invest on the Italian identity on the narration of the territories and on the cultural strength of the press". "Grand Tour 2025 is a great collective story that puts to the test the focus is on the people, territories and stories that make Italy a unique country", comments Agnese Pini director of QN Quotidiano National, the Resto del Carlino, The Nation, The Day and Light!. "With Grand Tour 2025 we tell the story of an authentic Italy, made of beauty, culture and identity. We are proud to participate in an initiative that strengthens the value of the press and the bond with readers", underlines Guido Boffo, director of Il Messaggero. The concessionaires of the two publishing groups, Piemme and SpeeD, in fact they worked in synergy on advertising collection. "This project represents a new and courageous vision for Italian publishing: uniting different skills, territories and voices in a single narrative of value", says Sara Riffeser Monti, President SpeeD. "Betting on publishing means investing in the culture, cohesion and growth of the country. This joint project demonstrates how the press can still speak to the heart of Italians, uniting the best energies of our journalistic panorama", adds Walter Bonanno, administrator Piemme delegate.