800 workers have already been hired to manufacture the Fiat Titano pickup in Córdoba, and Stellantis will add a thousand more in 2026.

Last night in Córdoba, the Stellantis Group completed the commercial launch of the Fiat Toro pickup truck, which is manufactured at its industrial complex in the Ferreyra neighborhood. At this stage, it has already added 800 employees and will add 1,000 more next year. In all cases, 50% of the company's employees are women.

This was confirmed by the president of Stellantis Argentina, Martín Zuppi, who led the event held in the convention halls of the Quórum Hotel and attended by Mayor Daniel Passerini and 300 guests, primarily from the automotive industry.

Stellantis has just over 5,000 employees in Argentina, between its Cordoba factory and the Peugeot plant in El Palomar (Buenos Aires province). At the start of the year, more than 1,600 employees joined the company in Ferreyra, including 1,300 factory workers.

Starting next year, the truck's engine will begin to be manufactured in Córdoba, which will require more workers.

The Titano is a one-ton pickup truck, available in three versions, and starting in July, prices start at $41.1 million for the work version and go up to $56.8 million for the premium version.

This model joins other Fiat pickups, such as the Toro and Strada, and allows the company to achieve 80% product coverage in the domestic market.

With Titano, the Cordoba plant will produce 70,000 units this year, including 15,000 pickup trucks and 55,000 Cronos units.

"We're coming off a three-year high of 400,000 patents. This year, we're expected to reach 600,000. I think it's a good market," Zuppi emphasized.

Other news highlighted last night is that Antonio Filosa, who was the brand's executive in Argentina, has been named Global CEO of the Stellantis Group.

Martín Zuppi, also president of the Association of Automobile Manufacturers (Adefa), also emphasized that the industry maintains "good relations with the national government and the union" (Smata).

The executive highlighted this in relation to the fact that, starting in July, he will have to pay withholdings that he had not previously paid.

It turns out that the incentive scheme for incremental exports, under which exports exceeding 137,000 units are exempt from paying the export tax, was not renewed.

"It's an issue that needs to be addressed. We have good dialogue with the government and the union. In one year, we've managed to reduce the tax burden by seven percentage points. So, with increased exports, we can have good news soon," he emphasized.

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