They expect a 'financial coup' from the World Cup
05 MIN 00 SEC
Stefanny Soriano
Guadalajara, Mexico (June 11, 2025) - 5:00 a.m.
Ella Morales, director of the Guadalajara Wax Museum, is preparing to serve tourists for the World Cup. Credit: Ángel Llamas
Merchants around Liberation Square are already planning how to take advantage of the opportunity to be located next to the FIFA Fan Festival venue. Credit: Ángel Llamas
José Isabel López, general secretary of the Guadalajara shoe polishers. The boleros are also ready for the World Cup. Credit: Ángel Llamas
This Wednesday will mark one year until the start of the 2026 FIFA World Cup, where Guadalajara will host four matches—all in the Group Stage—, Mexico City five, and Monterrey four. FIFA forecasts that the three Mexican venues will generate revenue of 60 billion pesos, primarily from lodging, spectator consumption, and stadium rentals.
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