A new Mexican gasoline brand enters the market.

Óscar Pedroza, president of Grupo Urbanus Energy, confirmed that his brand will seek a presence in the north and southeast of the country in 2026. Credit: Mario Mario López

Despite the federal government's price cap on gasoline, Urbanus Energy , an independent Mexican brand, plans to open more than a dozen service stations this year with an investment exceeding 10 million pesos.