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Cuervo sees a difficult outlook

Cuervo sees a difficult outlook

Executives at José Cuervo, the world's largest tequila producer, announced Thursday that the company is seeing the first signs of recovery in its main markets following the decline in demand.

Net income for the maker of José Cuervo, whose official name is Becle, quadrupled in the second quarter, driven by foreign exchange gains.

According to the company, in the second half of the year, it will focus on accelerating growth in the US market.

Last year, Becle generated nearly 60% of its net sales in the United States and Canada, and another 25% in Mexico.

Cofepris , led by Armida Zúñiga, granted Lilly México, led by Karla Alcázar, sanitary registration for its new treatment for moderate to severe atopic dermatitis, which affects 20% of Mexicans. This disease has increased in the last 30 years.

Today, 6 out of 10 adults with this condition feel their symptoms are not adequately controlled; and 60% of people report difficulty accessing specialists in the public sector, meaning that expenses related to their care represent 10 to 60% of the family budget.

Around 81% of those living with this condition experience sleep disturbances, and more than half of patients experience anxiety or depression, which impacts their productivity.

Shares of computing giant International Business Machines (IBM) fell 7.61% in Thursday's session on the New York Stock Exchange, trading at $260.56, despite strong second-quarter 2025 results released after the close of trading Wednesday.

The software-focused technology giant posted strong revenue growth, reaching $16.977 billion for the period ending June 30, a 7.65% increase year-over-year, exceeding expectations of $16.6 billion.

Although the company reported results that exceeded market expectations, one of the most disappointing factors was its software segment, which, despite showing a 9.62% increase year-over-year, closing at $7.387 billion, remained slightly below expectations ($7.49 billion).

Tiendanube, a platform for creating online stores, announced the launch of Chat Nube in Mexico, the first artificial intelligence (AI) solution designed to enable small and medium-sized businesses (SMEs) to serve their customers via messaging, using an assistant capable of responding to user queries in a humanized manner.

To develop this technology, Tiendanube invested more than $10 million in Latin America to implement the AI assistant in the more than 160,000 SMEs integrated into its platform.

These are located in the five countries where Tiendanube operates (Mexico, Brazil, Argentina, Chile and Colombia).

Prior to its launch in Mexico, the AI was tested for three months with more than 500 SMEs in Latin America, processing more than 1 million customer conversations. Nearly 70% of these businesses' conversations are now conducted through AI.

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Eleconomista

Eleconomista

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